Corporate Design

EMBA Shoes

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EMBA is a footwear label which launched its first series of summer shoes in spring 2012. The shoes’ upper is a meshed cotton fabric, allowing the underneath to show through. Thus, the shoe’s look is complemented by the wearer’s choice of sock colour. The corporate design takes up this principle: the logo consists of a mesh structure laser-cut in print media. The background shimmering through the mesh gives the logo an ever changing different look, without losing its distinctive brand identity.

Credits
  • Client:
    EMBA Shoes, Cologne
  • Design:
    RUFAUFBAU, Cologne
  • creative direction:
    Stephanie Podobinski, Jan Kischlat