Corporate Design

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In the repositioning of the companies Thyssen and Krupp as a diversified industrial group, a new corporate design was developed that reflects the unity of both companies visually with a fresh look that communicates the brand in a visionary way. The design will serve as an ambassador in external and provide identity in internal communication. In particular, the new look is supposed to demonstrate coherence and strength. The logo uses historic signets, the Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strength.

Credits
  • Client:
    thyssenkrupp AG, Essen
  • Art Direction:
    Imke Jurok, Patrick Freund
  • Managing Director:
    Peter Matz
  • Creative Direction:
    Maik Beimdieck
  • Design:
    thjnk / loved, Hamburg
  • Account Director:
    Jonathan Sven Amelung, Philipp Stamer