Brand Identity

Ergon Race

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The corporate design extension for Ergon, a manufacturer of ergonomic high-end cycling accessories, was intended to create a clear visual differentiation from the company’s own established mountain bike segment. The purist design of the packaging, accompanying literature and company website brings the technical and performance-related aspects to the fore and consistently conveys the roadracing image of the product range. The two white stripes against a silver background symbolise the markings on a tarmac road and thus combine the technical and precise world of the racing bike with the purist brand world of Ergon.

Credits
  • Client:
    RTI Sports GmbH, Koblenz
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • Creative Direction:
    Prof. Rüdiger Goetz, Alexander Geh
  • Art Direction:
    Sabine Schönhaar
  • Account Management:
    Michael Rewald, Alexandra Sobota