Design Book

Erzählende Marken kreieren

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The book “häfelinger + wagner design: Creating narrative brands” was published on the occasion of the 15th anniversary of the design agency. Granting insight into the agency’s work processes, the monograph investigates the passion and quality on which the agency’s ambitious work is based. A lavishly designed series of images presents editorial snapshots of the agency’s daily routine as exemplified by several selected design projects. These centre on concepts for both image books and trade-fair stands, as well as on the mediation of new technologies.

  • Client:
    häfelinger + wagner design, Munich
  • Design:
    häfelinger + wagner design, Munich
  • creative direction:
    Veronika Kinczli
  • art direction:
    Frederike Reinhold