Brand Identity

EST.1894 Comfort Food

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The identity of this South Korean fast food chain tells the story of the hamburger in an unconventional way. Based on the idea that this popular snack was born in 1895, the design concept goes back one year to 1894 so it may rewrite the cultural history of the hamburger. With a corporate design focused on typography, positive memories of joyful indulgence and a healthy diet are triggered. The logo “1894” was integrated into the facade design in a high-contrast, eye-catching way.

  • Client:
    EST.1894 Comfort Food, Seoul
  • Design:
    S/O PROJECT, Seoul
  • creative direction:
    Hyun Cho
  • brand & concept direction:
    Soyoung Lee
  • art direction:
    Jihye Lee
  • head of marketing:
    Jongkuk Yi