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Esthaar is a natural hair care series with an energising system whose active ingredients are extracted from herbal sprouts. The asymmetric shape lends the shampoo bottle a natural appeal, while the pump cap, reminiscent of a pebble stone, has a highly pleasing feel. The logo at the top end of the bottle represents the brand identity and, furthermore, creates a non-slip surface. The self-contained packaging design moreover impresses through its delicate, natural colours with pearl effect.

  • Client:
    Aekyung Industry, Seoul
  • Design:
    Aekyung Industry, Seoul