Packaging

Etesian Gold Olive Oil

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This premium product is mainly marketed in the Far East, where olive oil is also considered a cosmetic item. To address the target group with specific semiotics, the design recalls symbols from the oldest civilisations. As a product from an ancient land and from a sacred plant, the “Etesian Gold” is provided in an elegant bottle. It is sealed with a symbol from an ancient Greek syllabic script that means “olive”. Colour tones and hues are reduced to a discreet palette of earth colours.

Credits
  • Client:
    FLB Solutions Ltd, Athens
  • Design:
    mousegraphics, Athens
  • illustration:
    Gregory Tsaknakis