This premium product is mainly marketed in the Far East, where olive oil is also considered a cosmetic item. To address the target group with specific semiotics, the design recalls symbols from the oldest civilisations. As a product from an ancient land and from a sacred plant, the “Etesian Gold” is provided in an elegant bottle. It is sealed with a symbol from an ancient Greek syllabic script that means “olive”. Colour tones and hues are reduced to a discreet palette of earth colours.