Red Dot Design Award
Out-of-Home & Ambient

Everyone’s Equal

Everyone’s Equal | Red Dot Design Award

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This campaign plays and breaks with expectations. It uses a public bathroom as a place to challenge gender perceptions. By arranging posters and labels in restroom stalls and over urinals, messages about gender identity were taken to the target group – in a way that is not usually associated with toilets: colour-ful and interactive. The small rectangular labels spread the messages against brightly coloured backgrounds. They can be taken off the walls and stuck to bags, books and phones, or shared on social media.

Red Dot Design Award

  • Art Direction:
    Yuki Muramatsu
  • Client:
    Ryukoku University, Kyoto, Japan
  • Design:
    Interbrand Japan, Tokyo, Japan
  • Text:
    Mark Garland, Chihoko Sasaki
  • Graphic Design:
    Masakazu Okura
  • Creative Direction:
    William Woduschegg
Everyone’s Equal | Red Dot Design Award