Red Dot Design Award

Express Juicer

Express Juicer | Red Dot Design Award

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Express Juicer is a slow juicer that eliminates the whole process of purchasing, washing, and cutting the ingredients. Cleaning up after juicing is also kept to a minimum. Instead, this juicer uses a cartridge to serve up healthy and tasty juice every time. Traditional slow juicers slowly squeeze the fresh ingredients while maintaining the nutrients, but the idea of getting a glass of fresh juice daily in this way is quite a hassle. The concept of juice cartridges presents a new user experience. It was designed to focus on the juicing and tasting process while reducing the time and effort spent. Having a glass of juice is as easy as having a cup of coffee. Fresh cartridges can be delivered to users of Express Juicer regularly. The cartridges are already filled with fresh fruits and vegetables in pre-cleaned, chopped and ready-to-squeeze condition, and then safely sealed in packaging. Bypassing the process of selecting ingredients and cleaning allows the user to enjoy healthy juice easy and quickly even if pressed for time. Express Juicer uses the ‘press’ method rather than the ‘auger’ method or conventional ways of ‘masticating’ or ‘triturating’ juice, which uses two interlocking teeth. The press method makes it much easier to clean the juicer, which is the biggest weakness of conventional household slow juicer.

Red Dot Design Award

Credits
  • Design studio:
    BDCI, South Korea
  • Team Lead:
    Lee Seomin
  • Design:
    Lee Gwongak, Yang Sungwon, You Eunyoung
  • Manufacturer:
    NUC, South Korea
  • Team Lead:
    Kim In Young
Express Juicer | Red Dot Design Award
Express Juicer | Red Dot Design Award