EXR Korea

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The relaunched website of EXR Korea, a clothing designer and retailer, introduces the new brand identity by dividing it into two main sections visualising the style of the brand and emphasising the key brand elements. “The X house” section serves as a place for artist collaborations and other activities that exemplify the new brand direction through visual communication and respective events. The “What’s new” section introduces products and collections, presenting their appeal through texts and images that coincide with the mood of the season.

  • Strategic Planning:
    Sarah Kim
  • Design:
    designfever, Seoul
  • Client:
    LEE & HAN Co., Ltd., Seoul
  • Creative Direction:
    Juhwan Lee
  • Technical Direction:
    Hyungju Sin
  • Project Management:
    Hyunjoo Lee
  • Web Design:
    Jooheon Oh