Mobile App

FANSTARS

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Czech Radio, the official media sponsor of the 2014 Winter Olympics national team, created this app, which connected Czech sports fans directly to the mobile phones of Czech athletes. Fanstars depicted through AR an exact replica of the night sky above Sochi, the site of the games. The design used low-poly stars in their real positions in the sky that fans could tag with messages of support for their heroes. The Czech athletes were given unique QR codes that worked as login credentials, allowing them to read, like and respond to the messages.

Credits
  • Design:
    Geometry Global, Prague Ogilvy & Mather, Prague
  • Creative Direction:
    Will Rust
  • Art Direction:
    Daniel Kupr, Petra Biro
  • Digital Creative Direction:
    Peter Karvinen, Adikt Mobile, Prague
  • Copywriting:
    Claudiu Dobrita
  • CTO:
    Gabriel Zabusek, Adikt Mobile, Prague