Red Dot Design Award
Packaging

Fanwu Elephant Old Tree Tea

Fanwu Elephant Old Tree Tea | Red Dot Design Award

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The packaging design for Fanwu Elephant Old Tree Tea, a Pu-erh tea from Xishuangbanna in Yunnan Province, China, combines the elements of local tea gardens, tea trees, tea pickers and precious animals. Based on an integrative concept, it looks like an elephant’s head and aims to present ecological harmony. Made of wood chip compression board, the packaging is eco-friendly and environmentally degradable. Functionally well-thought-out, the package is convenient to carry and easy to stack and transport. The simple yet complex visual expression shown in the illustration presents the beauty of the East.

Red Dot Design Award

Fanwu Elephant Old Tree Tea | Red Dot Design Award
Fanwu Elephant Old Tree Tea | Red Dot Design Award
Fanwu Elephant Old Tree Tea | Red Dot Design Award