German seed producer farmsaat is a regional provider of natural seeds produced without genetic engineering and sells them directly to the farmers. This specific corporate philosophy is embodied by the new brand design, for example with a word and figurative mark which shows the emotive illustration of a farmer sowing seeds. Corn yellow as the main colour visualises the core and origin of the brand, sets it apart from the competition and harmonises with the loud, handwritten, red headlines. The claim “Natural born corn!” succinctly conveys the company’s vision and creates an image in tune with the zeitgeist.
farmsaat AG, Everswinkel, Germany
Kopfkunst, Agentur für Kommunikation GmbH, Münster, Germany