Red Dot Design Award
Commercial

Feng Chewy – An IKEA Story

Feng Chewy – An IKEA Story | Red Dot Design Award

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The plot of this cinema commercial for IKEA centres on roaring sounds which are reminiscent of Chewbacca from the Star Wars film series and which are meant to make customers in IKEA stores start to wonder. The music, the atmosphere and the Chewbacca roaring were recorded during the film’s shooting on site. The plot resolves in that the roars were just the sound of a chair being pushed around by a customer to see if it matches a brown sheepskin. The commercial was played before the start of the movie “Solo: A Star Wars Story” and was followed by media placements in movie theatres, on television and in social media on the Internet.

Red Dot Design Award

Credits
  • Client:
    IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany
  • Design:
    thjnk Berlin GmbH, Berlin, Germany
  • Managing Director:
    Stefan Schulte Hendrik Heine
  • Creative Direction:
    Siyamak Jung Sabine Kuckuck
  • Account Management:
    Carolin Uppenbrock
Feng Chewy – An IKEA Story | Red Dot Design Award
Feng Chewy – An IKEA Story | Red Dot Design Award
Feng Chewy – An IKEA Story | Red Dot Design Award
Feng Chewy – An IKEA Story | Red Dot Design Award
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