fiftyfifty Xmas Edition

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Fiftyfifty is a street newspaper that is published monthly. It is sold by homeless people, who receive 50 per cent of the profits. In order to make the Christmas edition even more attractive, it was given an additional extra: with reference to its name, the Christmas edition was not published purely as a magazine. Instead it consisted of 50 per cent editorial content and 50 per cent gift wrapping paper, which was designed by the homeless sellers themselves.

  • Client:
    fiftyfifty, Düsseldorf
  • Design:
    Havas Worldwide Düsseldorf
  • creative direction:
    Felix Glauner, Martin Breuer, Martin Venn, Alexandros Antoniadis
  • art direction:
    Joana Ek, Nora Zimmermann, Michel Becker
  • text:
    Julian Jacobi, Andre Bastian
  • photography:
    Christoph Roehrig
  • illustration:
    Homeless people
  • website design:
    Systemantics GmbH