event design

Firmengruppe Liebherr Trade Fair Stand bauma 2010

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For construction machinery manufacturer Liebherr, a form of presentation was developed which was supposed to unite their complex product range into one consistent image as well as communicate self-confidence and independence. A semi-transparent, white filter marks the area, which is visible from a distance and creates the background for the presentation of the exhibits. All interiors are integrated into two wings, which are arranged offset against each other in a modular stand construction. Balconies provide a good view over the orderly placed interior exhibits.

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