For construction machinery manufacturer Liebherr, a form of presentation was developed which was supposed to unite their complex product range into one consistent image as well as communicate self-confidence and independence. A semi-transparent, white filter marks the area, which is visible from a distance and creates the background for the presentation of the exhibits. All interiors are integrated into two wings, which are arranged offset against each other in a modular stand construction. Balconies provide a good view over the orderly placed interior exhibits.
Liebherr International Deutschland GmbH, Biberach an der Riß