This installation at the EuroCucina in Milan, Italy, presented the company history of Fisher & Paykel in a refined, timeless design and within a bigger provenance story that encompassed the theme “Designed in New Zealand”. Reinforced through a curated material palette and a motion-picture background of New Zealand’s distinctive landscapes, this “place of origin” theme was further emphasised through bespoke food experiences that were served on custom-designed furniture. These “tastes of place” featured specialities including Kawakawa Tea, Noble Riesling Sherbert and Kiwifruit Shaved Ice and also provided a social experience.
Fisher & Paykel, Auckland, New Zealand
Alt Group, Auckland, New Zealand
Jaron Ainsley, Mike Jenson, Diego Getar, Fisher & Paykel
Rei Konza, Aaron Edwards, Dean Murray, Alt Group