Corporate Sound


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A triad in the key of F sharp served as the basis for the corporate sound of Finanz Informatik. The tripartite structure is also reflected in all relevant company and product names, with the individual letters in the German designation for F sharp – “fis” – interpreted as the DNA of the brand. Moreover, since the abbreviation “FI” stands for Finanz Informatik and the “S” for Sparkasse, the corporate sound was also created from various perspectives: the “brand” version is a scoring of the FI pattern and the “group” version is coupled with the jingle for Sparkasse.

  • Client:
    Finanz Informatik, Frankfurt/Main
  • Design:
    beierarbeit GmbH, Bielefeld
  • head of marketing:
    Christoph Rutter
  • head of advertising:
    Claudia Ellerbrake
  • strategic planning:
    Andreas Honsel
  • project management:
    Rainer Falkenroth
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