Red Dot Design Award
Orientation System

Flacon Design Factory

Flacon Design Factory | Red Dot Design Award

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Since the Flacon Design Factory in Moscow, Russia, extends over seventeen buildings, this orientation system communicates via the outlines that fully duplicate the real buildings. The outlines have been cut out of metal sheets and attached to walls. All entrances are marked along the perimeter and, if necessary, are accompanied by pixel-style icons showing what exactly is located there. Each sign is positioned in such a way that people do not have to mentally rotate the building trying to understand how to get to the right entrance.

Red Dot Design Award

  • Client:
    Flacon, Moscow, Russia
  • Design:
    Art. Lebedev Studio, Moscow, Russia
  • Art Direction:
    Erken Kagarov
  • Design Team:
    Evgeny Zorin Mark Rodionov Andrey Ushnurtsev
  • Illustration:
    Igor Gorelyshev
  • Editorial Work:
    Anna Potapkina
  • Project Management:
    Olga Kallaur Alina Bazhenova
Flacon Design Factory | Red Dot Design Award