The “Fleet Magazine” app for iPad combines lifestyle and mobility topics with the wide scope of automobiles of the Volkswagen Group. Articles on technical and legal issues regarding company cars provide fleet managers with practical information for their daily work. The app was introduced to work as a classic customer retention instrument as well as an additional sales channel. Image galleries, videos and animations provide a rich multimedia experience. The compact and clear arrangement allows for simple navigation.
Volkswagen AG, Braunschweig
Lattke und Lattke, Reichenberg; Zum Kuckuck, Würzburg; Commandante, Berlin