Flyt Seaweed is sustainably harvested in the deep Norwegian Sea. In order to reflect the organic beauty of seaweed, a visual language was developed which creates identifiable symbols – a language with hidden depths. These brand symbols were used on the front of the packaging, merchandising items and stationery. By scanning them with the brand app, customers will be able to find out more about the company as well as the harvest and production of the seaweed. Custom paper with the brand symbols embossed into the fabric was created to be used throughout the brand communication, from packaging to business cards.
Austevoll Seaweed Farm AS, Torangsvåg, Norway
KIND, Bergen, Norway
Tom Emil Olsen, Knut Harald Longva
Knut Harald Longva, Carl Bugge, Michal Leonczuk, Agnieszka Gawlik, Emil Olsen