Red Dot Design Award
Food Packaging, Brand Design

Flyt Seaweed

Flyt Seaweed | Red Dot Design Award

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Flyt is the name of a gourmet seaweed product. The Norwegian word stands for “flow”, and having a good flow means having good fortune in life. Good health brings good fortune and seaweed with its valuable ingredients promotes good health. The brand design communicates this idea. The key elements are symbols developed using a visual language generator, which reflect the organic form of seaweed and cannot only be seen on the front of the packaging. The peculiarity of these symbols is based on the fact that they can be scanned to provide customers with information about the product.

Red Dot Design Award

Flyt Seaweed | Red Dot Design Award
Flyt Seaweed | Red Dot Design Award