Packaging

FOGAL

Back

From the uniquely designed paper to the special folding technique, every detail of this packaging range reflects the brand identity of Fogal. In line with the retail package, an autonomous product packaging concept for a high-quality folding box was developed, which allows flat storage and reflects the high demands of the premium product line. The packaging concept highlights the long-standing Fogal tradition in the brand’s core product group, hosiery, with a new design. The main features of this relaunch are the development of a colour code and a special folding technique.

Credits
  • Client:
    FOGAL AG Switzerland, Zurich
  • Design:
    BEL EPOK GmbH, Cologne
  • head of marketing:
    Marcela Palek
  • creative direction:
    Sebastian Fischenich
  • art direction:
    Judith Riemenschneider
  • project management:
    Stephanie Herse