Red Dot Design Award
Commercial

Follow

Follow | Red Dot Design Award

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With thrilling chase scenes, the “Follow” TV commercial visualises the message that the new Mercedes Benz X class is the “First of a New Kind”. The protagonists of the 4K high-resolution film are people of different nationalities and ages, acting in front of various landscapes. They are being chased by CGI-generated rhinos and buffaloes, a flying superhero, spaceships and a cartoon character. Towards the ending, a big monster appears, which, climbing over buildings, also starts chasing the car.

Red Dot Design Award

Credits
  • Client:
    Daimler AG Mercedes-Benz Vans, Stuttgart, Germany
  • Design:
    INFECTED GmbH, Hamburg, Germany
  • Visual Effects Production:
    Sven Bensemann Olaia Casal
  • Visual Effects Supervision:
    Yacoob Essack
  • 3D Supervision:
    Francesco Campobasso
  • Character Design:
    Julius Brockelmann Jonas Littke
  • Creative Direction:
    Arno Lindemann Lukas Lindemann Rosinski GmbH Hamburg, Germany
  • Film Direction:
    Jan Wentz Hamburg, Germany
Follow | Red Dot Design Award
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