Food Packaging

Fontana Pasta Sauce

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Fontana pasta sauce provides South Korean customers with an experience of Italian noodle dishes that are easy to prepare. The packaging design follows the concept of a gourmet journey through Italy: since there are four different types of pasta sauce, they were designed to represent Rome, Napoli, Toscana and Sicilia, respectively. Alongside a map of Italy, the product package features illustrations showing appetising images of the different meals. The packaging exudes a pleasant, hospitable atmosphere that is aimed at expressing Italian lifestyle in an authentic manner.

Credits
  • Client:
    Sempio Foods Company, Seoul
  • Design:
    Sempio Foods Company, Seoul
  • Art Direction:
    Ji-Yeon An
  • Graphic Design:
    Ji-Yeon An, Bo-Hyun Kim, Nuly Kim, Areum Oh, Yu-Jung Chae, Jinyung Bae