Food Packaging

Fortnum & Mason

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In order to enhance Fortnum & Mason’s confectionery collection, a new trio of chic novelty chocolate boxes conjures up enchanting stories that match the nature of the chocolates inside. The handdrawn illustrations are full of surprises, such as a black cat with a white mouse hidden between its paws and oyster bubbles that are in fact strings of pearls. Paw prints leading away from a mouse hole and a row of cotton stitches direct the observer around the edge of the package to provide a further layer of engagement. For one final element of discovery, small objects were hidden inside the lid of the box to be found by the customer.

Credits
  • Creative Direction:
    Holly Kielty, Emma Follett
  • Design:
    Design Bridge, London
  • Client:
    Fortnum & Mason, London
  • Graphic Design:
    Chloe Templeman, Hayley Barrett, Morgan Swain
  • Account Management:
    Rebecca Yorke