Food Packaging

Fortnum & Mason Handmade Collection

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The London department store Fortnum & Mason is renowned for its culinary delights. The packaging design for their handmade chocolate collection reflects the sumptuousness of the chocolate production process as well as the Georgian charm of the brand’s identity. In collaboration with Timorous Beasties, makers of modern fabrics influenced by Georgian style, elegant illustrations were created that bring the different chocolate flavours to life. For instance, the “Rose & Violet Creams” are illustrated by an English country garden, featuring the flowers from which extracts are used in the recipe.

Credits
  • Client:
    Fortnum & Mason, London
  • Design:
    Design Bridge, London
  • Creative Direction:
    Holly Kielty, Antonia Elliott
  • Design Team:
    Chloe Templeman, Hayley Barrett
  • Text:
    Holly Kielty, Caroline Slade
  • Illustration:
    Timorous Beasties
  • Account Management:
    Rebecca Yorke, Nick Gray