The goal of the relaunch was not a new concept for the football club but an appropriate, well-thought-out and sustainable extension of the association’s profile and of its communication media. The focus lies on strengthening the newly acquired brand values: tradition, hometown, community and respect. The new brand design of Fortuna Düsseldorf is characterised particularly by the development of the exclusive corporate typeface “Fortuna Sans”, which was created based on the well-known logo of the club. Alongside the club colours of red and white, it is the essential design element, which conveys the philosophy and history of the club.
Fortuna Düsseldorf 1895 e.V., Düsseldorf, Germany
Morphoria, Düsseldorf, Germany
Music / Sound Design:
Buenos Aires, Argentina