Mailing

Frachtkino

The mailing “Frachtkino” (Freight Cinema) highlights the competence of Mercedes-Benz in the transport sector in a creative way; moreover, it allows the reader to discover the versatile application field of these Mercedes transporters in a proactive way. By scrolling through the e-mail, a wide range of possible goods are “loaded”, from bricks to pork chops. This encourages the target group to perceive Mercedes-Benz as a transportation specialist that can capably answer all transportation-related questions, along the lines of the motto “The right solution for every transport situation”.

Red Dot

Credits

Client:

Mercedes-Benz Vertrieb Deutschland, Berlin
Design:

Elephant Seven/Pixelpark, Berlin; Elephant Seven Hamburg GmbH, Hamburg
creative direction:

Kai Becker, Elephant Seven Hamburg GmbH
art direction:

Oliver Baus, Elephant Seven Hamburg GmbH
graphic design:

Julia Kestner, Elephant Seven Hamburg GmbH
text:

Nils Liedmann, Elephant Seven Hamburg GmbH
project management:

Luise Hummitzsch, Elephant Seven Hamburg GmbH
programming:

Hanno Rippe, Elephant Seven Hamburg GmbH

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