Brochure

Fragen Sie nicht, was Ihr Möbel für Sie tun kann Ask not, what your furniture can do for you

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This biannually published brochure aims to meet two criteria: it should be a bound book in DIN A6 format and present the products in an entertaining way. This eleventh edition deals less with the question of what a piece of furniture can do, but rather asks what the user can do for it. He is thus encouraged to become more familiar with the respective furniture by exercising various performances. In the chapters called “Experience Performances”, “Socialization”, “Advanced” or “Moormannism”, a lot is demanded from the reader, e.g. mirrored texts, the attempt to pile up furniture on oneself or vertical sleep.

Credits
  • Client:
    Nils Holger Moormann GmbH, Aschau im Chiemgau, Germany
  • Design:
    jäger & jäger, Überlingen, Germany
  • Design Team:
    Gabrielė Vingraitė, Tanja Weich, Nico Nolle
  • Creative Direction:
    Olaf Jäger, Regina Jäger