Red Dot Design Award
Promotional Poster

Fragments of Time

Fragments of Time | Red Dot Design Award

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The concept of “Fragments of Time” for Antalis, a renowned brand of art papers, aims at going beyond the mere marketing of the brand to explore the role paper can play today. Therefore, this project has transformed pieces of paper into “Time”. The fragments symbolise the unit of time e.g. in the form of a desk calendar, a calendar poster and bookmarks. Using different textures of papers and printing techniques has made the pictures appear more stereoscopic, demonstrating the charm of Antalis papers in a comprehensive and systematic manner.

Red Dot Design Award

  • Client:
    Antalis, Shanghai, China
  • Design:
    SenseTeam, Shenzhen, China
  • Creative Direction:
    Yiyang Hei
  • Art Direction:
    Qiang Wang
  • Graphic Design:
    Feifei Miao Jie Huang
  • Editorial Work:
    Zhijuan Huang
  • Photography:
    Shaobo Wang
  • Video Production:
    Guangyuan Zhao
Fragments of Time | Red Dot Design Award