Print Ad, 3D Video

Frankfurt Zoo – ­Holoquarium

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Frankfurt Zoo has one of the most beautiful aquariums in Germany. However, most visitors do not know about it. To change this, a traditional print ad was brought to life with a 3D video. All that is needed is a smartphone with QR code reader and the piece of plastic film that comes with the print ad. By bending the film into a pyramid and placing it on their smartphone, viewers create a mini-aquarium with its underwater inhabitants as a 3D projection. Anyone who wants to see more of the underwater world is thus invited to visit Frankfurt Zoo aquarium.

  • Client:
    Frankfurt Zoo, Frankfurt/Main
  • Chief Creative Officer:
    Andreas Pauli
  • Art Direction:
    Hugo Moura, Michael Fluhr
  • Film Editing:
    Kai Rossbach
  • Design:
    Leo Burnett Germany, Frankfurt/Main
  • Creative Technology:
    Viktor Kislovskij
  • Creative Direction:
    Hans-Jürgen Kämmerer