Frankfurt Zoo has one of the most beautiful aquariums in Germany. However, most visitors do not know about it. To change this, a traditional print ad was brought to life with a 3D video. All that is needed is a smartphone with QR code reader and the piece of plastic film that comes with the print ad. By bending the film into a pyramid and placing it on their smartphone, viewers create a mini-aquarium with its underwater inhabitants as a 3D projection. Anyone who wants to see more of the underwater world is thus invited to visit Frankfurt Zoo aquarium.