Red Dot Design Award
Print Campaign

Frankfurt Zoological Society – Statues

Frankfurt Zoological Society – Statues | Red Dot Design Award

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This print campaign by the Frankfurt Zoological Society, which dedicates itself to the protection of endangered animals and their environments, fea-tures majestic lions, huge elephants and imposingly strong rhinoceros. These motifs reveal the intended concern about the issue of poaching only at a second glance. The shown animals are in fact only statues, not real animals, and the number of statues already exceeding their living relatives. The advertisements irritate without being shocking and thus underline the objective work of the organisation.

Red Dot Design Award

  • Chief Creative Officer:
    Andreas Pauli
  • Art Buying:
    Cornelia Richter
  • Art Direction:
    Christopher Büers, David Apel
  • Client:
    Frankfurt Zoological Society, Frankfurt/Main
  • Text:
    Florian Fehre
  • Design:
    Leo Burnett Germany, Frankfurt/Main
  • Creative Direction:
    Hans-Jürgen Kämmerer
Frankfurt Zoological Society – Statues | Red Dot Design Award