Freshbury is a new fresh-food-chain, which offers typical English sandwiches as its core product. Each product is made according to original family recipes, with fresh ingredients and always “just in time”. The corporate design was created with the same love for detail. Four different colours structure the product range on the cover and inner pages of advertising materials. A decorative, nostalgic and typically British-looking typography in combination with catchy illustrations, authentically underlines the corporate philosophy at the point of sale.