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FS Untitled

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The type foundry Fontsmith was looking for a solution to promote their new digital typeface released in 12 weights. The concept of “FS Untitled: the typeface so flexible we couldn’t pick a name” was developed, a digital playground with 48 interactive scenes to show the versatility of the font in a fun, engaging way. Names such as FS Ghost or FS Boom were invented for every weight and an interactive scene built for each name. A specimen sheet allows users to explore all weights, scaling from tiny to massive characters in one seamless move.

Credits
  • Design:
    The Space Between, London
  • Client:
    Fontsmith, London