Red Dot Design Award
Creative Notebook

Fu Lu Shou Xi Notebook

Fu Lu Shou Xi Notebook | Red Dot Design Award

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The design of the notebooks was inspired by the traditional Chinese gifts “Fu”, “Lu”, “Shou” and “Xi”, each of which was assigned a symbol. On the finely decorated covers, the hydrangea stands for happiness, “Fu”, for example, the chrysanthemum for prosperity, “Lu”, and the twin lotus flower for joy “Xi”. A special printing technique provides the books with a kind of porcelain texture, and an inlay appearance lends the covers a spatial effect.

Statement by the Jury

The design of these notebooks succeeds in impressively combining the artistic symbolic representation of traditional Chinese attributes with today’s printing techniques.

Red Dot Design Award

Credits
  • Manufacturer:
    Hangzhou Chugan Culture & Creative Co., Ltd., Hangzhou, China
  • In-house design