Corporate Design

GA_P Fill in the gap

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The Acronym GA_P stands for Gómez-Acebo & Pombo, an independent law firm founded in 1971 in Spain. Embracing the idea of “The space that brings us together”, as the conceptual cornerstone of its revitalised brand expression, they seek to provoke deeper thinking and appreciation of how legal services can reduce the distance between op-posing positions. By visualising the space which separates them, the visual identity reflects the firm’s conviction that only a human interpretation of the law can lead to enduring agreements. The colour usage of black and yellow balances the seriousness of the sector with the brightness of the human spirit.

Credits
  • Client:
    Gómez-Acebo & Pombo, Madrid, Spain
  • Design:
    Interbrand, Madrid, Spain
  • Graphic Design:
    David de la Fuente
  • Project Management:
    Luisa García
  • Strategic Consulting:
    Isabel de Salas
  • Strategic Design:
    David Barrios
  • Production:
    Coro Iglesias
  • Film Editing:
    Álvaro Ramos
  • Creative Direction:
    Carlos Magro Martínez-Illescas