Label Design

Garçon

Back Download

Reflecting the artistic ambitions of the winemakers, this packaging design was developed for the wine brand Garçon. The key visual of the label shows an abstract illustration of a French waiter, who is carrying a bottle of wine on a tray. The illustration is reduced to the essential features of a waiter’s uniform and, with its bold red colour, is particularly eye-catching. The minimalist graphic approach places a strong focus on the brand name, lending it a sense of visual clarity.

Credits
  • Client:
    P. Schneekloth Söhne GmbH, Kiel
  • Design:
    Glasmeyer, Jung, Schreiter Kiel GmbH, Kiel
  • concept:
    Clarens Jung
  • art direction/illustration:
    Timo Hoffström