Annual Report

GB v0.12 – Ganz Basic | GB v0.12 – Genuinely Basic

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In order to differentiate itself from the competition, the DocCheck AG Annual Report, entitled “Ganz Basic” (Genuinely Basic), goes back to the digital roots of the company. The evolution of the “basis” revolution is showcased in a surprising way by the use of a clearly analogue version on continuous paper. Using ASCII fonts, the group presents its performance characteristics and portrays members of the board and employees as a valuable systems resource. The digital version consists of a contemporary USB flash drive that was specially produced with a handle in the form of an antiquated floppy disk.

Credits
  • Client:
    DocCheck AG, Cologne
  • Design:
    antwerpes ag, Cologne
  • Account Management:
    Tanja Mumme
  • Creative Direction:
    Burghard Drews
  • Art Direction:
    Thomas Schneider