The 2017 annual report of Austrian logistics company Gebrüder Weiss rises to the challenge to engage, inform and entertain readers. In 60 chapters, the report illuminates the daily company routines and profiles the staff who go through them. With plain footnotes and fact boxes, the report contextualises company affairs and places involved within worldwide events. In this way, the company mission statement “We are where you are” comes alive. The annual report has no prescribed reading direction; it can be read browsing. The noteworthy cover design, showing a container door, is a clear reference to the industry and serves as an overview by, among other things, stating the number of pages, topics and illustrations.
Gebrüder Weiss, Lauterach, Austria
GROOTHUIS. Gesellschaft der Ideen und Passionen mbH, Hamburg, Germany