This print campaign demonstrates how the illness cancer features in the mindset of children, illustrating how children suffering from cancer are affected by a disease without morale or conscience – the inevitability of death collides with their naiveté. The intention is to let viewers of the posters experience the perspective of the children and relive the injustice, viciousness and brutality of cancer. The purpose of the campaign was to evoke real emotions which encourage people to help.
Hilfe für krebskranke Kinder Frankfurt e.V., Frankfurt/Main head of marketing Eva-Maria Hehlert
Leo Burnett GmbH, Frankfurt/Main
chief creative officer:
Andreas Stalder, Ulf Henniger von Wallersbrunn
Ulf Henniger von Wallersbrunn, Benjamin Röder, Juliana Paracencio