Red Dot Design Award
Print Campaign


Gedanken | Red Dot Design Award

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This print campaign demonstrates how the illness cancer features in the mindset of children, illustrating how children suffering from cancer are affected by a disease without morale or conscience – the inevitability of death collides with their naiveté. The intention is to let viewers of the posters experience the perspective of the children and relive the injustice, viciousness and brutality of cancer. The purpose of the campaign was to evoke real emotions which encourage people to help.

Red Dot Design Award

  • Client:
    Hilfe für krebskranke Kinder Frankfurt e.V., Frankfurt/Main head of marketing Eva-Maria Hehlert
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • chief creative officer:
    Andreas Pauli
  • creative direction:
    Andreas Stalder, Ulf Henniger von Wallersbrunn
  • art direction:
    Ulf Henniger von Wallersbrunn, Benjamin Röder, Juliana Paracencio
  • text:
    Andreas Stalder, Leonardo Assad
  • illustration:
    Aki Röll
Gedanken | Red Dot Design Award
Gedanken | Red Dot Design Award