The magazine “GfK Marketing Intelligence Review” of the GfK Verein e.V. in Nuremberg is published twice a year in English, featuring internationally renowned authors from academia and industry reporting on new methods and trends in market research. In its design, the
magazine proposes a new and modern style of magazine design in the field of market research. The challenge was to develop a unique visual style, one that can also serve very abstract, academic subjects. The solution was found in illustrations, such as in combination with photography.
GfK Verein e.V., Nuremberg
she Scheufele Hesse
Eigler Kommunikation, Frankfurt/Main