The integrated corporate identity concept for Gize, a gold-filtered mineral water from Canada, emphasises the unique character and exclusivity of this luxury brand. Glass bottle, packaging, brochure and brand book feature an elegant white/gold/grey colour scheme. The extraordinary shape of the glass bottle is distinguished by its clear lines and understated elegance. Both packaging and brochure are produced from high-quality white matte cardboard – elegant and pure, with a great deal of white space. Moreover, print varnish has been applied to sections of the image brochure to highlight the exclusivity of the brand.
Credits
Client:
C.M.W. Canadian Mineral Water Development S.A., Luxembourg head of marketing Dominique Khoilar marketing/communication Claudia Schneider