The integrated corporate identity concept for Gize, a gold-filtered mineral water from Canada, emphasises the unique character and exclusivity of this luxury brand. Glass bottle, packaging, brochure and brand book feature an elegant white/gold/grey colour scheme. The extraordinary shape of the glass bottle is distinguished by its clear lines and understated elegance. Both packaging and brochure are produced from high-quality white matte cardboard – elegant and pure, with a great deal of white space. Moreover, print varnish has been applied to sections of the image brochure to highlight the exclusivity of the brand.
C.M.W. Canadian Mineral Water Development S.A., Luxembourg head of marketing Dominique Khoilar marketing/communication Claudia Schneider