The task in designing this packaging for Rudenki sausages was to make them attractive for local children. Therefore, a fox was selected, an interesting and playful character for kids as it symbolises cunning and daring. Another important factor was that foxes like to eat meat. With the aim of creating a look that is original, fresh and cartoonish in a modern way, the illustration shows a trendy and boldly shaped fox in vivid colours contrasting with black. Every sausage flavour has its own child-friendly name and shows the fox in an unusual situation, inviting children and parents to take a look and discuss it.