Corporate Identity

gmp · Architekten von Gerkan, Marg und Partner

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The corporate design of the international architectural practice gmp Architekten von Gerkan, Marg und Partner is based on their philosophy: core principles of simplicity, unity in diversity, distinctiveness and structural order translated into visual language. The use of typography, the selection and application of materials, and the distribution of space on paper are all highly concise. This reduction is emphasised by avoiding any surplus decorative elements that do not relate to the function of the medium. The aim is to design things so simply that they are long-lasting in terms of function and time.

Credits
  • Client:
    gmp Architekten von Gerkan, Marg und Partner, Hamburg
  • Design:
    gmp Architekten von Gerkan, Marg und Partner, Hamburg
  • Art Direction:
    Michael Kuhn
  • Graphic Design:
    Cornelia Theiling
  • Production:
    Marina Arnoldt, DZA, Druckerei zu Altenburg GmbH, Altenburg