The owner of the Swiss agency torodesign has Italian roots and was born in the sign of Taurus. That is the reason why the bull is a central element, which appears throughout the entire corporate design. It not only symbolises the zodiac sign but also stands for assertiveness. This is further emphasised by laser punching, which represents the idea that sometimes one has to go head first through the wall in order to succeed. The signal colour red stands for decisiveness, and, in combination with the colour white, the colours of Switzerland are referenced, which also evokes an association with quality.