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Gogear is a new consumer electronics brand launched in 2014 with an initial portfolio of headphones and Bluetooth speakers. The design rationale for packaging was to appeal to young, digital natives looking for the latest trends without the premium price tag. The vibrant packaging colours create impact and standout in retail with the simple yet bold design offering easy navigation. Product names, descriptors and features use a playful and vibrant tone of voice to resonate with the audience and overall brand personality.

  • Client:
    Gibson Innovations, Hong Kong
  • Design:
    Gibson Innovations, Hong Kong
  • Creative Direction:
    Maria Bourke, Simon Waterhouse
  • Graphic Design:
    Clarence Chen, Rhoda Chan
  • Production:
    Liza Lau